Three journalists share strategies for CEOs to effectively navigate media interactions.
In the book ‘The CEO Mindset: Developing Leadership Habits and Mental Models for Success’, journalist Shiv Shivakumar interviews three prominent figures in the media industry—Ratna Bhushan, Kala Vijayraghavan, and Chitra Narayanan—to explore how business leaders and CEOs can improve their engagement with the press.
Ratna Bhushan, editor at the Economic Times specializing in FMCG, emphasizes the importance of transparency in communication. He notes that when a CEO denies a lead that a journalist has diligently pursued, it can damage their credibility. Acknowledging the efforts of journalists, even when the information is sensitive, fosters a more respectful relationship. Bhushan highlights the significance of taking ownership of mistakes, suggesting that admitting to missteps can enhance a CEO’s honesty and trustworthiness. In a world where information is readily accessible, exaggerating facts can lead to negative repercussions.
Furthermore, he points out that the dynamics of newsrooms and editorial perspectives can influence how a story is presented, which may not always align with the CEO’s expectations. This reality underscores the need for CEOs to accept the final product, even if it diverges from their preferred narrative. Bhushan appreciates CEOs who handle inquiries with professionalism and respect, especially when faced with challenging questions. He believes that being well-prepared for interviews is crucial; this includes having a solid grasp of their own company’s data, industry trends, and even a basic understanding of the journalist’s background.
Kala Vijayraghavan, another seasoned journalist from the Economic Times, comments on the increasing difficulty of securing interviews with CEOs. She notes that while some CEOs recognize the value of engaging with the media, others remain elusive. The role of a competent communications department becomes vital, as it can facilitate open dialogue and ensure that journalists have access to the information they need. She values honesty and openness from CEOs, especially when addressing difficult topics.
Vijayraghavan also identifies signals that indicate a CEO might not be providing complete information during an interview. These include repetitive statements or responses that lack substance, as well as interference from corporate communications teams. The perception of favoritism among journalists is another topic raised, where she acknowledges that a good relationship with journalists is built on mutual respect and factual accuracy.
Chitra Narayanan, an acclaimed journalist with extensive experience, reinforces the importance of thorough preparation for interviews. She agrees with her colleagues that honesty is paramount, and that a well-informed CEO can significantly enhance the quality of the interaction. Narayanan’s insights, along with those of Bhushan and Vijayraghavan, highlight the evolving landscape of media interactions and the critical role of effective communication for CEOs in establishing credibility and fostering positive relationships with journalists.
