The Indian consumer electronics landscape witnessed a significant shift this Thursday as the homegrown tech brand AI+ officially unveiled its latest product lineup during an expansive launch event. Catering to a wide range of consumers—from budget-conscious students to premium enthusiasts—the company introduced the AI+ Nova 2 5G, the high-performance Nova Ultra, the ambitious Nova Flip clamshell foldable, and the productivity-focused Pulse Tab. This massive rollout signals the brand’s intent to dominate the “value-to-performance” segment while simultaneously challenging established players in the niche foldable market.
## The New Budget Champions: Nova 2 5G and Nova Ultra
At the heart of this launch is the Nova 2 series, designed to bring modern aesthetics and 5G connectivity to the masses. The standard **AI+ Nova 2 5G** enters the market as a formidable entry-level contender. It features a 6.74-inch HD+ display with a 120Hz refresh rate, ensuring that even at an accessible price point, users enjoy a fluid scrolling experience. Under the hood, it is powered by the Unisoc T8200 chipset, paired with up to 6GB of RAM and 128GB of storage. Despite its slim profile, AI+ has managed to pack a massive 6,000mAh battery into the device, supporting 18W charging.
Stepping up the ladder, the **AI+ Nova Ultra** (also referred to as the Nova 2 Ultra) refines the formula with a focus on display quality and design flair. It boasts a superior 6.78-inch 1.5K AMOLED panel and introduces a unique, customizable back light panel that pulses for notifications and music. The Ultra model is powered by the MediaTek Dimensity 7400 processor, offering a noticeable bump in multitasking and gaming performance. Both phones share a 50MP primary rear camera, though the Ultra benefits from faster 40W charging and a more premium glass-back finish.
## Folding into the Future: The AI+ Nova Flip
Perhaps the most talked-about device of the event was the **AI+ Nova Flip**. As the brand’s first foray into the foldable smartphone category, the Nova Flip aims to make the clamshell form factor more attainable for Indian buyers. Measuring just 7.2mm when unfolded, the device features a stunning 6.78-inch LTPO AMOLED primary screen with a 144Hz refresh rate and a peak brightness of 1,200 nits.
Designed for the “Gen Z” demographic, the Nova Flip is powered by the MediaTek Dimensity 7300X, a chipset specifically optimized for dual-screen devices. It carries a dual rear camera setup led by a 50MP sensor with OIS and a 32MP selfie shooter on the inner display. By pricing this foldable aggressively, AI+ is clearly attempting to bridge the gap between traditional flagship slab phones and the luxury foldable segment.
## Expanding the Ecosystem with Pulse Tab
Beyond smartphones, AI+ also refreshed its tablet portfolio with the **AI+ Pulse Tab**. Recognizing the growing demand for affordable tablets for education and casual entertainment, the Pulse Tab features a 10.95-inch Full HD display with quad speakers, making it an ideal device for media consumption. It runs on a specialized version of nxtQ OS, designed to handle split-screen multitasking with ease. With an 8,000mAh battery and expandable storage of up to 1TB, it positions itself as a versatile companion for students and remote workers alike.
## Market Impact and Pricing Strategy
The aggressive pricing strategy adopted by AI+ for this 2026 lineup is set to disrupt the status quo. The **AI+ Nova 2 5G** starts at a competitive **₹10,999**, while the **Nova Ultra** is priced at **₹14,999**. The showstopper **Nova Flip** is set to retail at **₹39,999**, making it one of the most affordable 5G foldables in India. Finally, the **Pulse Tab** enters the fray at **₹9,999**.
This launch is a clear indication that AI+ is moving beyond being a “budget-only” brand. By integrating advanced features like 1.5K AMOLED screens, high-capacity 6,000mAh batteries, and foldable technology, they are catering to an increasingly tech-savvy Indian audience that demands innovation without a prohibitive price tag.
## What’s Next for AI+?
Looking ahead, AI+ has hinted that these devices are just the beginning of a larger connected ecosystem. The company also briefly teased upcoming wearable tech and smart home integrations during the event. Sales for the Nova 2 series are scheduled to begin mid-April via major e-commerce platforms, with the Nova Flip and Pulse Tab following shortly after in May. As the brand scales its after-sales service network across Tier 2 and Tier 3 cities, it remains to be seen how legacy manufacturers will respond to this multi-pronged hardware assault.
AI+ has successfully transitioned from a newcomer to a serious market disruptor. With this diverse new portfolio, they have ensured that whether a consumer has ten thousand or forty thousand rupees to spend, there is an AI+ device waiting for them.