The Bharatiya Janata Party is preparing a statewide anti-drug campaign in Punjab, with its national general secretary (organisation), B L Santosh, directing the party to organise yatras across all 117 Assembly constituencies from next month.

The programme was outlined during Santosh's two-day organisational visit to Punjab, during which he held meetings with party leaders and workers in Ludhiana, Jalandhar and Amritsar. Senior BJP leaders from the Centre are expected to lead or participate in the yatras at different locations across the state.

The campaign is intended to take the issue of drug abuse directly to voters and make it one of the BJP's major themes ahead of the 2027 Assembly election. At the organisational level, the party has also been instructed to strengthen its booth network, with the remaining booth committees targeted for completion by September 30.

The BJP has said that around 15,000 of Punjab's roughly 25,000 polling booths already have committees, leaving about 10,000 to be completed. The party has also been directed to take its policies, welfare initiatives and development record to voters through outreach programmes.

The organisational exercise is broader than the anti-drug campaign. BJP leaders have been asked to strengthen grassroots structures, involve both long-serving workers and recent entrants, and prepare programmes through November. The party is also planning outreach connected with the completion of 25 years of Prime Minister Narendra Modi's public life and programmes associated with the Sant Ravidas birth-anniversary campaign.

The BJP's current public position is that it is preparing to contest all 117 Assembly seats. The immediate organisational task, therefore, is to build a statewide structure capable of supporting that ambition.

For the BJP, the September anti-drug yatras and the September 30 booth-committee deadline provide two concrete tests of its Punjab preparation: whether the campaign achieves statewide reach and whether the party can complete the grassroots organisation it has set for itself.