FOI Studios Announces Completion of Latest Cinematic Lingerie Campaign for Sinderella

Kolkata, West Bengal: FOI Studios has announced the completion of its latest lingerie brand campaign for Sinderella, its flagship fashion IP. The campaign was produced at the studio's Kolkata facility and features custom set design, cinematic lighting, fashion styling and an original soundtrack composed by FOI Music.

According to the studio, the Sinderella campaign was developed as a fashion film production rather than a conventional e-commerce photoshoot. The production involved a complete creative pipeline covering concept development, mood boarding, set construction, direction, still photography, motion production and original music.

FOI Studios, which describes itself as an ISO 9001:2015 and MSME-certified studio, said its creative team has produced more than 1,800 collections featuring over 400 models. The studio also maintains a production archive of approximately 40TB. Its other fashion IP, Snowra, is also part of its portfolio.

Commenting on the campaign, Sourish Mukherjee, Founder of FOI Studios, said, "This Sinderella campaign proves what we have been saying for years. A lingerie campaign can be fine-art, it can be cinematic, it can have its own music and its own world. We built a complete film set for this, not just a backdrop. This is how global fashion campaigns are made, and we are making it in Kolkata."

According to FOI Studios, the campaign assets are intended for use in brand lookbooks, fashion campaign promotions and editorial licensing through its digital platform.

The studio said the latest campaign is part of its broader effort to develop cinematic and narrative-driven fashion productions from its Kolkata base.

Media Contact:
FOI Studios
Email: foi.fashionindia@gmail.com
Website: foi.one

Editor's Note: Claims regarding certifications, production numbers, the size of the creative team and the studio's market positioning should be independently verified where required before publication.