VIBGYOR Group of Schools Takes Naming Rights of Telephone Exchange Metro Station in Nagpur

A strategic branding initiative strengthens VIBGYOR’s presence across Nagpur

Nagpur: VIBGYOR Group of Schools, one of India’s established school education networks, has taken the naming rights of Telephone Exchange Metro Station in Nagpur for a period of one year as part of its outdoor branding and visibility initiative.

Under the association, the station will feature the VIBGYOR Group of Schools brand identity, providing the education group with continued visibility among Metro commuters and residents across the city.

VIBGYOR Group of Schools operates a network of 40 schools across India and has built a presence in the education sector. In Nagpur, the group offers two of its school brands — VIBGYOR High and VIBGYOR World Academy.

The naming-rights partnership is aimed at strengthening brand visibility by associating VIBGYOR’s identity with a prominent public transportation location. Metro stations offer regular exposure to commuters and provide brands with an opportunity to connect with families and residents across different parts of the city.

The branding at Telephone Exchange Metro Station reflects VIBGYOR’s focus on strengthening its presence in Nagpur while creating awareness about its education offerings among parents and prospective students.

With Nagpur continuing to develop as an important market for education, the initiative is expected to support awareness of both VIBGYOR High and VIBGYOR World Academy, while strengthening the VIBGYOR brand among families in the city.

The one-year naming-rights association is part of VIBGYOR Group of Schools’ broader brand-building efforts and its continued focus on connecting with parents through outdoor and offline media platforms.